Our Story

SDC is a national distributor for high end, professional hair care and products.

The company was formed in 2017 with the introduction of a new range of foil and meche products. Since then, it has taken on leading colour ranges from Italy as well as shampoo and conditioning products. 

The company’s experience and expertise spans six decades and includes relationships formed with the industries premier wholesalers.

With nationwide agents and affiliates and a growing team of professionals, SDC is looking for further network expansion and a high end products for their portfolio.

SDC is a business founded on infinite experience within the Hair & Beauty wholesale cash and carry and direct sales industry.

Working with exclusive partner brands in the UK & Ireland, striving to maximise market potential, by establishing a national network of wholesale distribution and sales agent partners for the brands we represent.

Our warehousing, distribution and offices are currently based in South Wales and Bristol.

 

Firm Partners

Bradley Niner

Bradley Niner is a managing partner of SDC and has over 20 years of sales and marketing experience  in the professional hair care industry.

Mark Hancock

Mark Hancock is a managing partner in SDC and has been involved in the professional hair care industry as a wholesaler and supplier for the past 30 years. 

chris Eggleton

Over 30 years industry sales experience, including the development of a nationwide and Ireland, leading hair supplies company.

 

Education Manager

Craig hope

Craig Hope has been with the company from day one. He has over 17 years teaching experience working with several well known brands – he provides the hairdressers touch.

Craig is down to earth and delivers relatable education.

People say about Craig, “if he doesn’t know it, it’s probably not worth knowing’.